Goodness Gracious Me
Rebrand titles for BBC Comedy series special
TITLE: Goodness Gracious Me
ROLE: Title Design
CLIENT: BBC
BRIEF:
The BBC asked if we would rebrand an iconic comedy series ‘Goodness Gracious Me’. Obviously, we said ‘Hell Yeah!’
PROCESS:
It was crucial to update the titles without redesigning them entirely. Our strategy focused on retaining the movement and existing show clips while refreshing the surrounding textures and colours. Additionally, we aimed to modernize the typography, custom-building a 3D variation of the original type and incorporating an explosion backdrop in line with the original soundtrack.
< This showcases the original version alongside our refreshed iteration. We're delighted with the balance achieved, maintaining the essence of the original concept while modernizing the titles for the BBC Special.
