Network Rail
Explainer
TITLE: Network Rail
ROLES: Storyboard, Animation, and Design
Agency: Kaptcha
CLIENT: BAE Systems
Description:
An animated explainer about Network Rail explaining how BAE Systems have been able to help transform rail travel and the process it’s helped with.
PROCESS
This film had quite a few processes that required simply explaining, both verbally and visually. It was these elements that we tackled first, working out how to explain the different facets of the system and how it had improved work flow and updated rail travel. Starting with a storyboard, we then moved on to an animatic, before creating all the characters and backgrounds we’d need within the film. The storyboard was a simple scamp drawings so we could quickly flesh out he films structure. Once the characters and backgrouds had been artworked up, we recreated the storyboard and animatic, so the client had a strong visual sense of the film, before animation started. Once they were happy, we stared animation, and building the film, anding VO and sound design.