Honda

Brand Films

TITLE: HR-V, CR-V, Jazz and Civic

ROLES: Direction, Design, Edit and Animation

AGENCY: Kaptcha TV

CLIENT: Honda

Description:

My first time directing using a motion control rig, and that was fun. We had 4 cars, 1 day and a minimal crew - yet managed to capture enough to make 4 films highlighting sales points of each car. It required some meticulous planning. A conscientious crew who knew what they were doing, but also support each department. Initially I’d wanted to explore being more creative with the graphics, but it was decided that as these films were going to be nationwide in every showroom, they needed to be clear, direct and engaging.

Rear view of a gray hatchback car parked alongside other vehicles.

Honda Jazz

Honda CR-V

The interior of a car showing a back seat with headrests and an arrow pointing to the window behind the front seats.
Close-up of a car seat with a pull strap labeled 'Pull' for adjustment.

Honda Civic

Alternative Graphic proposed

Blue compact SUV with keyless entry label on the side, against a plain background.

Behind The Scenes

Close-up of a blue and black car's rear with taillights visible
Close-up of the rear side of a blue car, showing part of the wheel and lower body on a white surface.
Front view of a blue Honda CR-V SUV with bright headlights against a plain background.
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