Wisdom Toothpaste
TV Idents for ITV’s Good Morning Britain
TITLE: Wisdom Weather
ROLE: Direction & Post Production
AGENCY: Glover Films
CLIENT: Wisdom Toothpaste
BRIEF
To create and direct 4 x Sponsorship Idents for ITV’s ‘Good Morning Britain’s’ Weather, combining weather and Wisdom’s healthcare.
The idents were also broadcast on Channel 5.
PROCESS
Glover Films commissioned us to create a series of Idents for Wisdom that seamlessly blended dental healthcare with different weather conditions. Our concept revolved around tracing a couple's journey, from their first date to the arrival of their first baby. The challenge lay in incorporating a variety of animated weather systems into each scenario.
The filming spanned a single day, covering locations from a beach on the south coast to a domestic setting. With a small crew, we meticulously planned each scene. The pack shot was assembled in the kitchen while we filmed in the living room, study, and garden.
All we required was for the weather to cooperate, and fortunately for us, it did!
