Bio Rad
Explainer
TITLE: HSBC Move!
ROLES: Animation
Agency: Mother Brown
CLIENT: HSBC
Description:
An animated film narrated by one of Bio Rad’s lab technicians, about how the Bio Rad can help any laboratory expand or optimise their workflow.
PROCESS
Working with Mother Brown films to deliver this films, we started by designing characters and backgrounds in order to block out the movement and how this story would be told. An early decision was made to have an employee to narrate the film, but also to lead the film on it’s journey. Science can sometimes feel sterile and clinical, and Bio Rad wanted to personalise this film as much as possible, to bring warm to the film. We also added warmer colours to their brand palette to help add in some visual warm.
