BP Athlete
Social Promo
TITLE: Athletes
ROLES: Direction, Design, Edit and Motion Graphics
AGENCY: Psona
CLIENT: BP
Description:
With the Paralympics kicking off, BP, one of the sponsors wanted to promote their involvement and the energy, tenacity, dedication and commitment that the Athletes have as they prepare for the biggest stage in the world of sport. The challenge was repurposing existing footage in a way to champion the athletes BP sponsored. The film was to be shown primarily on Facebook and gained 100k versions in the first few days, going on to exceed the expectations of the client. Always a bonus that!
