EY
Brand Film + Infomercial
TITLE: Infinite Imaginations
ROLES: Direction, Design, and Motion Graphic Animation
PROD Co: Kaptcha
AGENCY: BrandPie
CLIENT: EY
Description:
The challenge with this project was to immerse the experts in their own specialisms in a way that connected to the idea of infinite imagination. That concept gave me the freedom to explore what was possible within the timeframe and budget, while still keeping everything grounded in the campaign.
At the heart of the Infinite Imagination campaign was a mandala, representing endless connections and possibilities. The first step was figuring out how to translate that into something three dimensional. It needed to feel fluid, but still hold its structure, and importantly, be able to break apart and reform. That balance between movement and form took a fair bit of testing and development before I found a solution that worked.
Once the mandala system was established, the wider environment started to make sense. Inspired by the idea of the infinite universe, I created an EY galaxy where the participants would sit within this expanding space. Animated stars formed into icons that visually supported what was being discussed, helping to connect the experts’ words back to the core idea of infinite possibility.
TITLE: Infinite Imaginations
ROLES: Post-Production, Compositing, and Visual Graphics
PROD Co: Kaptcha
AGENCY: BrandPie
CLIENT: EY
