ANIMATION

WHAT IS ANIMATION?

Animation ( /an·uh·MAY·shun/ n.) — The art of making the inanimate and boring feel alive and fun. Built frame by frame through drawing, modelling, photographing, or coding, animation transforms ideas into motion and emotion. It’s used everywhere from films and TV to adverts, corporate communication, apps, social-first and across the digital world, because movement captures attention faster than words. At its core, animation is visual storytelling with rhythm, a language of timing, expression, and illusion that turns imagination into something you can watch unfold.