Nickelodeon
TV promo for Nickelodeon Sonic
TITLE: Pakdam Pakdai
ROLE: Direction & Production
AGENCY: Broken Antler
CLIENT: Nickelodeon
BRIEF
We received an invitation to pitch a promo for Nickelodeon's 'Pakdam Pakdai,' a highly popular show in India. The brief was refreshingly open-ended, seeking concepts adaptable to a modest budget. Eager as ever, we embraced the opportunity and rose to the challenge.
PROCESS
Among several ideas we crafted, one stood out as the clear favourite: the concept involved the Pakdam Pakdai characters wreaking havoc in a child's bedroom, much to the annoyance of the mother who appears in response to the noise.
Our endeavour kicked off with a storyboard, serving as the blueprint for the shoot. Set in a small studio in Marlow, we reconstructed a child's bedroom and rigged it in anticipation of the arrival of the animated characters whose interaction unwittingly would lead to chaos.
After capturing the necessary shots, the task shifted to tracking each sequence and seamlessly integrating the animated characters. It was crucial that these characters moved and behaved authentically, matching the style and essence of the animated figures from the show.
