COMMERCIALS

Commercial ( /kuh·MUR·shuhl/ n.) - A short, sharp piece of visual persuasion designed to capture attention, spark recognition, and sell an idea, product, or feeling in seconds. Made for TV, social platforms, and everywhere in between, commercials borrow the language of filmmaking, pacing, storytelling, performance, and craft, and compress it into a tightly timed moment. Whether live action, animated, or mixed-media, a commercial’s job is to cut through the noise, lodge itself in your memory, and make a brand impossible to ignore. Blink, and you’ll miss it, remember it, and it’s done its job.