New Early Learning
An Advert for Cocomelon
TITLE: New Early Learning
ROLE: Direction and Animation
AGENCY: The Smalls
CLIENT: CocoMelon
BRIEF
To direct and animate a 15-second online commercial for CocoMelon.
PROCESS
The Smalls approached us to create an advert for CocoMelon. The concept was simple. Bring the toys to life, but the toys weren’t allowed to perform actions beyond their actual capabilities.
This meant we had to work with the toys and create a stop-motion film. We built the set within our studio, built a track so we could capture the camera movement whilst animating, and then in post added all the animated flourishes to the animated toys.
