ANIMATION

Animation ( /an·uh·MAY·shun/ n.) — The art of making the inanimate and boring feel alive and fun. Built frame by frame through drawing, modelling, photographing, or coding, animation transforms ideas into motion and emotion. It’s used everywhere from films and TV to adverts, apps, and digital worlds, because movement captures attention faster than words ever could. At its core, animation is visual storytelling with rhythm, a language of timing, expression, and illusion that turns imagination into something you can watch unfold.