BRAND FILMS

WHAT IS A BRAND FILM?

Brand Film ( /brand film/ n.) - A cinematic expression of a brand’s personality, values, and world, told through mood, story, and feeling rather than hard selling. Sitting somewhere between advertising and short filmmaking, a brand film utilises visual storytelling, sound, and craft to establish an emotional connection with its audience. It might mix live action, animation, or mixed-media techniques, a specialism of Broken Antlers, but its true purpose is tone: how a brand feels, not just what it does. Designed to be remembered rather than clicked past, a brand film invites viewers in, builds trust, and leaves a lasting impression long after the logo fades out.