Net Zero Ambition
Sustainability film for infineum
TITLE: Net Zero Ambitions
ROLES: Direction & Post-Production
AGENCY: Edge Picture Company
CLIENT: Infineum
Description:
Infineum is one of the world leaders in the formulation, manufacturing, and marketing of petroleum additives for lubricants and fuels, with global production and research facilities. Their additives are used in one out of every three cars globally and in approximately 70% of electric vehicles. They recognise that their history in petroleum needs a shift, and the future demands their company aspire to net zero.
PROCESS
Not every project neatly fits into a storyboard; sometimes, you have to go with the flow and capture the magic as it unfolds. This film serves as a perfect example of spontaneous creativity. Alex Amos, EP at Edge Picture, initiated the process by planting the seed of the circular concept. Our reconnaissance at Infineum provided the opportunity to identify locations and plan our shoot, leading us to discover magical moments we wouldn't have otherwise known about. For instance, in the presentation room, we had a lightbulb moment – let's weave our circular theme into the narrative and have the employees watch the film being made.
