Description:

This project for Coty spanned several films over a number over a number of years, and featured a range of brands from across their portfolio. Each film built on the last, both creatively and in scale.

We started simply, shooting products in my studio against a clean white cyc. This allowed us to focus on form, detail and movement, and to establish a strong visual foundation. As each film was delivered, Coty’s confidence in the work grew, which in turn opened up larger budgets and more ambitious ideas.

With that came bigger studios, more complex setups and practical effects, including exploding products and ice, captured in slow motion. The live action footage was then combined with motion graphics and VFX to create a series of films that feel energetic, polished and visually bold, reflecting both the diversity and scale of Coty’s brand family.