PROCESS

Every project I work on starts with a mood board, I find this is the best way to pull ideas and get inspired. Once the mood-board was finished it informed my approach, I moved on to create the storyboard sketches to outline the direction I wanted to go in. Common Ground wanted two distinct concepts to choose from—similar in tone but differing in their illustrative styles. Ultimately, they went with the first idea, which I developed into a full animatic.

It became clear early on that the opening statements ran longer than the initial storyboard could handle, so I reworked parts to keep the pacing consistent with the rest of the film. Once the animatic and concept designs were approved, the animation phase began. The colour palette drew inspiration from SCTE’s brand colours, while the dark, textured backgrounds and overall look were influenced by comic books I’d been diving into recently—particularly the beautifully imperfect textures of printed inks.