Speed Twin
Brand film for triumph
TITLE: Speed Twin
ROLES: Editing & Post Production
AGENCY: McCann
CLIENT: Triumph
AWARDS: ‘Best Creative Film’ International Motor Awards 2019 - Nomination
Description:
McCann collaborated with Triumph aiming to produce a stylised, impactful film that showcased the versatility and excitement of their new SpeedTwin bike. Based on our demonstrated expertise with the Jaguar brand, Executive Producer Danny Morris entrusted the entire post-production and graphics work to the team.
PROJECTIONS
During the shoot, we supplied all projection material, crafting animated backdrops and sequences to enhance the editing process. We merged photographic sequences into dynamic moments and seamlessly integrated the studio shoot into the narrative of the edits.
PROCESS
Music was crucial for us, and we knew we had to find a track that clicked with both the edit and the footage on different levels. Once we had the right track, we built the edit from there. We started with a loose storyline where our rider decided to go for a midnight ride to meet someone. In the initial footage, there was a scene of a young woman swimming, suggesting he might be heading to or from her. Although we eventually cut that part from the sequence, the film's direction stayed true.