Why Sabic Data?
Brand film for Sabic
TITLE: Why Sabic Data?
ROLES: Direction, Design and Animation
AGENCY: Edge Picture Company
CLIENT: Sabic
Description:
For our latest collaboration with Edge Picture Company and their client Sabic, we created a film focused on the company’s pioneering data centre and its role in shaping the future of business and technology. Unlike earlier projects, this film was shot inside a gallery space, with streams of data composited to appear as though projected onto the walls, to create the feeling of an interactive exhibition. Featuring a single actress, the film combines live-action performance with layered digital visuals and graphics.
PROCESS
The shoot focused on one performer, filmed across a series of carefully designed lighting setups to create variety while maintaining clarity. A simple motion rig allowed us to capture multiple passes of the same shot, enabling us to composite the actress into the scene several times—both on a track and in rotation—adding rhythm and visual depth.
While our initial concepts explored expressive lighting effects and dynamic camera work, the client was highly specific in their vision, preferring a clean, minimal aesthetic that kept the focus on the data itself. The final film reflects this direction: restrained, precise, and tailored to communicate Sabic’s message with clarity and impact.
