HollandGreen
Brand films for an architect firm
ROLES: Direction, Design and Animation
CLIENT: HollandGreen
Description:
HollandGreen reached out, proposing the creation of films for their new website and the animation of their logo. Initially excited, we accepted before realizing the scale of the project - they required enough films to practically constitute a TV series. Undeterred by the challenge, we were motivated by HollandGreen's infectious enthusiasm. This fervour became the catalyst for us to produce a remarkable series of films that authentically portrayed their company narrative.
PROCESS
What initially began as visual embellishments for their new website soon revealed a deeper narrative behind HollandGreen's triumphs. Beyond their portfolio of exquisite, award-winning structures, the company thrived on a distinctive and fervent culture. At the core of H&G lies an unwavering commitment to excellence, a dedication echoed by every individual contributing to their success.
Recognizing the need for films to have a high-end commercial look, we crafted the films by capturing insightful interviews with key department heads. Their impassioned and candid narratives unveiled not just their roles but also illuminated the grand vision and ethos that propelled H&G forward.
Our paramount goal was to ensure that these films possessed a refined quality—informative yet captivating, as well as beautiful to watch. Ultimately, our creation comprised a series of films that delved into various facets of the company, shedding light on the architects', interior and garden design, sustainability efforts, their work with digital technology, and their collaborations with an international clientele.
LOGO ANIMATION
Additionally, they had recently had a new logo designed but felt it would benefit from being animated so we created just under 60 animated logo configurations revealing the specialism involved within a given project.