McDonald’s
A multi-award winning film for Mcdonald’s Youth Employment Charity
TITLE: Youth Employment
ROLES: Animation Design & Direction
AGENCY: Edge Picture Company
CLIENT: McDonald’s
AWARDS:
GOLD DOLPHIN - Cannes Corporate 2018
GOLD ‘Event FIlm’ - New York Film & TV Awards 2019
BRONZE ‘Special Effects’ - New York Film & TV Awards 2019
Description:
McDonald's Youth Employment Scheme endeavours to empower underprivileged youth by offering vital assistance in securing employment opportunities they earnestly seek. The program aims to pave the way for a brighter professional future for these individuals through tailored guidance, comprehensive CV support, specialised training, and an array of additional resources.
PROCESS
At the project's inception, a graffiti artist was engaged to develop designs for the live-action walls. However, encountering challenges with their output, we assumed control of the creative process. This approach proved advantageous as it enabled us to strategise the transformation of the graffiti into animation.
Utilizing actors as a foundation for movement, we crafted each frame, employing a stencil effect and incorporating spray-painted edges and paint splatters. Initially, we storyboarded the film, planning the necessary wall shots to depict the journey undertaken by the protagonist.
We provided detailed directives to the live-action team, specifying scenes, shots, and essential captures. This method facilitated the seamless assembly of the film once the required plates had been successfully filmed.
