All This Love
JP Cooper ft Mali-koa - Music video - Island Records
TITLE: All This Love
ROLE: Direction, Design & Animation
ARTIST: JP Cooper
CLIENT: Island Records
AWARDS: WINNER ‘Best Music Video’ Spark Animation Festival
19 Million You Tube Views.
Description:
JP Cooper's management approached us to produce a video based on an idea that JP envisioned for his song. He expressed a preference for depicting a skeleton in a house with the ghosts of his girlfriend, drawing inspiration from the visual aesthetics of the Disney film Coco.
PROCESS
At the start of our journey, we kicked things off with concept designs and a detailed treatment outlining our approach to this project. After that, we cooked up a storyboard, which we then transformed into an animatic to get the rhythm of the visuals just right.
Once we got the green light on our concept designs, we jumped into the fun part – designing and rigging our characters for animation. Time was of the essence, so we had to be clever with our set design and keep things manageable in terms of animation and character movement.
As seen in the animatic, we stuck closely to the timings and scene outlines. Injecting a dynamic vibe into the video, we employed 3D camera moves and rounded it all off with a particle system, creating a kind of romantic dreamscape.
COVER
We were also asked to create the single over and provided these three designs. The first cover below was the one selected and used on Spotify.
