Amazon Gaming Week
Online Advert for Amazon
TITLE: Hey Twitchers
ROLE: Direction, Edit and Animation
AGENCY: The Production Factory
CLIENT: Amazon
BRIEF
To direct and animate a 30-second commercial for Amazon Gaming Week
PROCESS
This project was created in a short-time frame, from concept to delivery. As with all our projects, we started creating a story-board that featured the shots we intended to use. As there was no time to prepare a shoot, we had to use stock footage that we could manipulate. We then created bespoke animations (keeping within the style guide of Amazon Gaming Week).
GRAPHICS
Our initial brief was to update the existing graphics as we were told the designs would continue across this year's campaign. However, things changed, and the graphics veered away from the lighting design to reflect a retro game landscape.
Here is a graphics example ————>