L&G Pensions

Explainer

TITLE: Pensions

ROLES: Storyboard, Animation, and Design

Agency: Kaptcha

CLIENT: Legal & General

Description:

An animated explainer about pension with L&G

A digital illustration of a modern train traveling on tracks with clouds in the sky.

PROCESS

Feels a little groundhog day-ish but, guess what we did first. No, we didn’t do the character designs… Actually, we didn’t, these are L&G’s brand assets, we just animated them. No, this explainer started with, yes, you guessed it. A storyboard. Then we did the animatic… etc - same as we always do, because until there is a better way, it’s the way we’ll continue to make films.

A woman pushing a shopping cart with a man sitting inside, both in an airport terminal.
Two people sitting on sofas in a room, having a conversation about choosing an income. One person is a man with a beard, and the other is a woman with glasses. There is a laptop on the table between them.
Interior view of an airport or train station waiting area with seats, travelers, and large windows.
Next Project