L&G Pensions
Explainer
TITLE: Pensions
ROLES: Storyboard, Animation, and Design
Agency: Kaptcha
CLIENT: Legal & General
Description:
An animated explainer about pension with L&G
PROCESS
Feels a little groundhog day-ish but, guess what we did first. No, we didn’t do the character designs… Actually, we didn’t, these are L&G’s brand assets, we just animated them. No, this explainer started with, yes, you guessed it. A storyboard. Then we did the animatic… etc - same as we always do, because until there is a better way, it’s the way we’ll continue to make films.
