The Sun Is Up Forever

Joesef - Animated visualiser - Awal Music

TITLE: The Sun Is Up Forever

ROLE: Design and Animation

ARTIST: Joesef

CLIENT: AWAL Music

Description:

AWAL and Joesef entrusted us with the task of crafting an animated illustration to serve as a visualiser for his single, 'The Sun Is Up Forever.' The directive was clear: depict a couple donning pink ski masks while cruising in a Cadillac adorned with his symbolic dog emblem on the window.

Regrettably, the artwork didn't find its official use; instead, Joesef shared it on his Instagram. Upon uncovering the true meaning behind the song, we understood why it didn't properly work. It lacked the heart that was behind the song, teaching us a valuable lesson. It emphasized the importance of questioning and dissecting the provided brief. Sometimes, it's imperative to scrutinize it deeply to grasp not what the client thinks they want, but what they genuinely need.