Wu Tang Clan
Apparel Trailer & Teasers
TITLE: The Wu Tang Again!
ROLE: Design, Animation and Direction
AGENCY: Iconic Artist Group
CLIENT: Wu Tang Clan
Description: For the relaunch of Wu Tang Clan’s unique apparel range, I created a trailer and four teasers in both 16x9 and 9x16 formats. With a very tight deadline, I focused on key elements to ensure completion on time.
First, I tackled the cards, which needed a shiny, metallic look as they rotated 360 degrees. Initially, I designed these on gold cards, but after a client request, I adjusted the design, to what appears in the video. To be fair I liked both approaches.
Next, I constructed the video timings, working with the legendary track "Protect Ya Neck." Once I had the basic edit in place, I began the design work. Drawing inspiration from Wu Tang’s iconic brand, working with their colours and fonts, I crafted a blend of dynamic design and fast-paced animations to bring the project to life.
So ‘Protect Ya Neck’.