PROCESS

This project marked a unique endeavor for us. Following the successful completion of a social package for JP Cooper, Island approached us to craft a similar package for Dizzee Rascal's new EP 'Don’t Gas Me.' Initially, Dizzee wanted us to incorporate a photo of himself and a friend posing in front of a car from his younger days. However, we aimed to enhance visual appeal and inject creative elements into the concept.

VISUALISING

The track's tempo allowed us to digitally glitch the image, drawing inspiration from the music to guide the movements. In addition to 'Don’t Gas Me,' we also delivered visuals for the other tracks on the EP, including 'Quality,' 'Patterning Vibez,' 'Spin Ya,' and 'Money Right.' Our deliverables encompassed 9:16, 16:9, and 1:1 variations, featuring a mix of 10, 15, and 30-second cutdowns. We incorporated various Calls to Action, including lyrics and promotion of its feature on the BBC 1 Xtra playlist.