PROCESS

We sought assistance from our studio pal Giles Asbury (story-board artist for films like Fantastic Beasts and Bond - No Time To Die). Together, we delved into the lyrics, crafting a visual narrative that harmonised with the song.

This collaboration posed a unique challenge for Giles, as we had to deconstruct his drawings for animation. We infused scenes with backgrounds, demons, and atmospheric elements to bring the visuals to life.

Early on we opted for a simple and minimalistic colour palette, leaning towards the classic pen and ink aesthetic of traditional graphic novels.

Early in the process, we envisioned their mothers' hands catching them, creating a metaphorical connection where the notion of falling served as a visual link bridging different scenes.

SOCIALS

After we completed the music video, we were asked to create 8 distinct social campaigns, visualising each track on the album in the same style as 'Momma’s Prayers.'

Each video found its place across various social media platforms. We initially designed them in a 1:1 format, and from these master templates, we were able to adapt each version for 9:16 and 16:9, catering to the diverse requirements of different platforms.